Digitization is part of the day-to-day life of society as a whole. The digital world has changed everything: way of working, way of relating ... Companies are increasingly aware of this, so they decide to start the digital transformation process . Any time is a good time to take the step, and the sooner it is done, the better. technologyify
What is digitizing a company?
There are those who consider that digitizing a company is simply creating a website or having a presence on social networks . Nevertheless the truth is that it is a concept that goes much further, and involves all the internal processes of the company. It is about completely redesigning the business model, updating the business culture to the digital age and redefining both the products and / or services themselves, as well as the processes, to optimize the customer experience worldbeautytips .
The first step to start the digital transformation of a
company, regardless of its size and sector of activity, is to analyze its
strengths and weaknesses. The company must be aware of the situation it is in,
and at what point along the way the transformation process begins. Therefore,
you must carry out a 360-degree evaluation to find out how it works.
Once the starting point is known, the digital transformation
process becomes the main priority, dedicating the resources and time necessary
for its execution.
And, finally, changes must be guided internally so that they
are reflected externally, and thus improve the customer experience. Today's
customers are digital, so it is important to carry out a series of technical
and operational changes to give them the best of experiences. This is essential
to improve recruitment and retention rates.
Of course, throughout the digitization process, the
involvement of the management and all the company's employees is essential. One
person must assume leadership, and their mission is to guide the entire
workforce towards a more efficient operating model adapted to the digital age.
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Advantages of digitizing the company
It is of special
interest what are the advantages that the digitization of a company brings.
1. Increase in productivity: one of the main advantages of
digitization in the corporate sphere is that it enables the rationalisation and
optimization of internal processes. Recent studies indicate that the level of
efficiency and satisfaction of employees who have added digital tools has
increased by about 40%.
2. Adaptation to the market: if the current market is
characterized by something, it is by being in constant change. Well, thanks to
digitization, a company is able to detect opportunities and threats much more
efficiently, putting in place the required mechanisms to take advantage of or
combat them.
3. Attract and retain talent: digitization not only results
in a better experience for customers, but also the company manages to attract
and retain talent. Professionals in the sector are attracted to the company,
thus increasing its talent and generating an excellent reputation in all areas.
4. Increase in business volume : to all this we must add
that business volume is favored. Something logical considering the great
experience that clients enjoy and how motivated the best professionals in the
sector are in the organization.
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