The rapid evolution of technology stays to shape and redefine various industries, bringing about transformative changes in our world. Among the numerous emerging technologies , a group known as the Essential Eight stands out for their potential to revolutionize businesses and societies. Here, we'll delve into these eight cutting-edge technologies and explore their impact across diverse sectors. 1. Artificial Intelligence (AI) and Machine Learning AI and machine learning have made noteworthy strides, permitting machines to learn from data and perform tasks that conventionally required human intelligence. From extrapolative analytics to natural language processing and autonomous systems, AI is revolutionizing industries like healthcare, finance, manufacturing, and beyond. AI-driven advancements are optimizing operations, enhancing decision-making processes, and powering innovations across various sectors. 2. Internet of Things (IoT) The Internet of Things connects everyday ...
It is time to start the digital transformation process to adapt to the needs of the current market. It is not about making big changes from one day to the next, but about taking small steps, such as developing an app for your company. A web application offers a wide range of advantages, such as having greater visibility or generating notoriety. tc bolts
Advantages of an app for your company
Increased visibility
With an application it is much easier to generate notoriety
in the minds of potential customers. Access is easier and faster than a web
page, so that a permanent memory is created. Every time users browse their
mobile device they see your company's app, and notoriety is something that
significantly influences the sales decision process.
Sales increase
The use of mobile strategies has grown exponentially in
recent years, to the point that Android is today the most widely castoff
operating system in the world, ahead even of Microsoft. When it comes to
purchasing products and services with their mobile phone or tablet , almost
100% of users do so through an application.
In addition, with the app you can periodically launch news
that users receive in the form of notifications, so it is an exceptional
communication platform. Through it you can notify them that there are items
reduced by 15%, for example.
Know your target
audience
Current clients are characterized by being very demanding
and very well informed, so you need to know your target audience precisely .
And the implementation of an app for your company is the best way to achieve
it. In addition to knowing their age, gender and geographical location, you can
find out what type of articles they prefer or what is their way of moving
around the application
"Talk" to
users
If there is something that users especially value about the
brands they trust, it is that they listen and answer their questions. With an
app you can "talk" with your customers, establishing a direct
communication channel just like you do on social networks.
Build customer
loyalty
Marketing of the XXI century does not have as its main
objective to achieve sales but to retain customers in the medium and long term.
And a web application is a very valuable tool for this. The more you recognize
your target audience, the more actions you can take to retain them.
Considering the great offer that exists today, it is very
easy for customers to abandon a brand, so loyalty is key. With the app you give
more value to your brand image and users know that they have a system to search
for products and services quickly and easily .
According to a study by The App Date, a total of four
million applications are downloaded every day in Spain alone. In addition, 86%
of Spaniards who have a Smartphone use it to connect to the Internet, and 41%
do so through apps. They are percentages that do not stop growing and that,
therefore, must be taken into account.
At Anexia Tecnología we can help you develop the app for
your company. We are a company specialized in 100% custom made software
solutions for all types of companies. We have a 360 degree work system in which
we guarantee security and confidence in the design, implementation and
execution process. We invite you to contact us .